Abstract
Zenith' s sixth report on the expanding East Europe Water Coolers market is now
fully updated, and remains the only report available on home and office
delivery (HOD) market trends in the region. The new 2007 report sets out
comprehensive market and segment totals alongside detailed rankings and
profiles of the industry' s main operators.
Zenith' s 2007 East Europe Water Coolers report includes:
- East Europe water cooler market trends across 15 countries
- Full market commentary, covering volume, units, cooler throughput,
packaging, water types, companies, groups, and forecasts to 2011
- Installed base of water cooler machines, water dispensers and pumps in
place as at end December 2006
- Packaging analysis by type and water cooler pack size
- Key industry features and changes to watch
- Focus on East Europe' s nine EU member countries
- East Europe, sub-region and country forecasts
East Europe' s water cooler industry again delivered a solid performance in
2006. Total unit placements rose 13%, with the region' s installed base of
units generating 1.2 billion litres of bulk water in the year.
Zenith' s latest and fully updated report on the 15 primary water cooler
markets in East Europe underlines the strategic significance this region has
for the overall European industry. Major multinationals are now firmly
established in the leading countries. These have confirmed their long-term
engagement in East Europe.
Despite the water cooler industry entering a second decade in some markets,
the East Europe market has not shown any signs of slowing down. In fact, in
2006, it proved again that its potential has yet to be realised, with low
penetration rates and strong gains made by water coolers across the board.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
The East Europe Water Coolers Report 2007 is broken down into 3 main sections:
- A full market commentary provides in-depth analysis of trends in such
areas as unit types, water types, industry structure, market consolidation and
key groups, key industry features and changes to watch out for, and forecasts
to 2011.
- Comprehensive tables look closely at the East European market and each
segment, covering consumption, cooler and dispenser unit placements, leading
distributors/bottlers/brands, cooler throughput, detailed regional analysis
and full forecasts, by units and volume, to 2011.
- 15 country profiles contain expert market interpretation, tables and
analysis. Full profiles of each country' s leading water cooler companies cover
company structure, sales volume, unit placements, marketing analysis and
commentary.
Countries covered:
Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia,
Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine
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