Functional Dairy Drinks 2007

Table of Contents

Brief definition

Executive summary

Introduction

Functional dairy drinks - market analysis

• Table 1 - Functional dairy drinks volume sales in million litres, 2004-11
• Table 2 - Functional dairy drinks volume growth, 2005-11
• Table 3 - Functional dairy drinks volume sales in million units, 2004-11
• Table 4 - Functional dairy drinks per person consumption in units, 2004-11
• Chart 5 - Functional dairy drinks regional volume shares, 2006
• Chart 6 - Functional dairy drinks predicted regional volume shares, 2011
• Table 7 - Functional dairy drinks market value in million Euros, 2004-11
• Table 8 - Functional dairy drinks value growth, 2005-11
• Table 9 - Functional dairy drinks price per litre in Euros, 2004-11
• Chart 10 - Functional dairy drinks regional value shares, 2006
• Chart 11 - Functional dairy drinks predicted regional value shares, 2011

Category origins

• The Yakult story
• Yakult today
• Table 12 - Yakult product portfolio
• Table 13 - Yakult Honsha Co. Ltd timeline

Dairy: inherently functional

• What causes osteoporosis?
• Who is most at risk?
• Ageing population: further statistics
• Table 14 - Nutritional properties of dairy

Profitability of dairy

Dairy: added functional

Typical functional ingredients and their benefits

• Probiotics
• Prebiotics
• Plant sterols
• Omega-3

Emerging ingredients

• Green tea catechins
• Co-enzyme Q10
• Aloe vera
• Glucosamine
• Chondroitin
• Whey protein

Functional growth areas - stretching category boundaries

• Beauty/cosmeceuticals
• Weight management
• Sports/energy drinks
• Niche consumer groups

Further examining the emergence of functional dairy

Challenges: dairy industry as a whole

• Increasing raw material prices
• Climate change
• Negative dairy industry publicity
• Sexing up the image of milk
• Calcium and the weight loss debate
• Lactose intolerance
• Dairy alternatives

Challenges: functional dairy drinks

• Crowded market leads to consumer mistrust and confusion
• Increasing regulation surrounding nutrition and health claims
• Table 15 - Main aspects of EU nutrition and health claims regulation
• Advertising authorities

Regulation: regional systems surrounding functional claims

• Europe - EU nutrition and health claims regulation
• US - Food and Drug Administration
• Asia - FOSHU

Regional review of functional dairy drink markets

• Asia
• Europe
• US

Functional dairy drinks SWOT analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

Future and development

BRAND PROFILES

Alpenmilch Salzburg

Bravo! Brands

Campina (with DSM Food Specialties)

Dairy Farmers of America

Dairy Farmers of Britain

Emmi

Groupe Danone

Danone SA

Lactalis

Leche Celta SL

Mars Incorporated / Masterfoods UK

Nippon Milk Community

Parmalat

Raisio

St Helen' s Farm

Stonyfield Farm

Unistraw International

Valio

Wimm-Bill-Dann

Yakult Honsha Co. Ltd

Appendix - symbols and abbreviations (general)

Appendix - symbols and abbreviations (ingredients)