Abstract
Zenith' s eleventh report on the West Europe Water Coolers market is now fully
updated, and remains the only report available on home and office delivery
(HOD) market trends in the region. The new 2007 report sets out comprehensive
market and segment totals, alongside detailed rankings and profiles of the
West European industry' s main operators.
Zenith' s 2007 West Europe Water Coolers report includes, detailed water cooler
market trends across 16 West European country markets:
- Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece,
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland,
United Kingdom
- Full market commentary, covering volume, units, cooler throughput,
packaging, water types, companies, groups, and forecasts to 2011
- Installed base of water cooler machines in place as at end December 2006
- Revenue analysis, addressing unit rental income and bulk water sales
- Packaging analysis by type and water cooler pack size
- Key industry features and changes to watch
The bottled water cooler markets of the 16 West European countries analysed
for this new report form part of a dynamic Euros 777.3 million industry that
has delivered a 5.5% compound annual growth rate (CAGR) in terms of unit
placements, and 7% in terms of volume growth, over the last five years.
Within water coolers it is clear that the more advanced North European markets
have experienced a slowdown in cooler unit and volume gains. Having commenced
cooler activities several years after their northern counterparts, the
southern European countries have dominated in terms of recent growth.
While a pan-European legislative framework and the involvement of
transnational corporations is adding a layer of homogeneity to the industry,
West Europe' s national markets are at very different stages of development and
display very different drivers and dynamics.
Two issues are now presenting challenges and opportunities in Europe' s fastest
growing service sector - the cooler industry. First, EU expansion is opening
up Europe' s markets, heightening competition within the water cooler industry.
Meanwhile, a battle is underway between bottled water coolers and mains-fed
point of use (POU) cooler operators.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
The West Europe Water Coolers Report 2007 is broken down into 4 main sections:
- A full market commentary with accompanying charts provides in-depth
analysis of trends in such areas as units, consumption, water types, industry
structure, pricing, leading national operators and groups.
- Comprehensive tables look closely at the European market and each segment,
covering - consumption, unit numbers, packaging types and sizes, leading
companies/producers/brands, cooler throughput, revenue indicators and
forecasts to 2011.
- Market development charts track the origins of Europe' s water cooler
industry to the present day.
- 16 country profiles contain expert market interpretation and tables. Full
company profiles of 122 water for cooler bottlers, bottler-distributors and
distributors are included. Each profile covers company structure, sales
volume, unit placements, marketing analysis and commentary.
Although included in the European overview tables, Zenith' s UK Water Coolers
2007 report provides a separate and comprehensive analysis on the United
Kingdom market.
View Cart
