Drinks Biopackaging 2007

Abstract

Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

• Adapt to change
• Be early to market
• Seize new growth opportunities

Zenith' s new topical market report on Drinks Biopackaging explores the many issues facing this next generation packaging format.

Drinks Biopackaging 2007 is only benchmark analysis available on compostable packaging for the global drinks industry. This new report sets out full market totals, pricing issues, plus a full analysis of all issues surrounding sustainable and compostable drinks packaging.

Zenith' s 2007 Drinks Biopackaging report covers:

• Drinks biopackaging volume sales in million litres, 2004-11
• Drinks biopackaging volume growth, 2005-11
• Drinks biopackaging units, 2005-11
• Drinks biopackaging market value in million Euros, 2004-11
• Drinks biopackaging price per litre in Euros, 2004-11
• Full analysis of the history of compostable bioplastics
• Regulations in Europe, the US and Japan
• Product lifecycle issues
• Types of bioplastics available
• Compostable bottles vs recycled plastics
• Drinks biopackaging SWOT analysis
• Brand profiles

Zenith' s 2007 Drinks Biopackaging report is based on detailed research into the opportunities and threats facing the underdeveloped yet emerging use of bioplastics for the beverage industry. Zenith' s outline findings are that:

• In order to implement a shift towards biodegradable packaging, the global beverage industry requires the support of government and municipal bodies at a country-by-country level.
• A reduction in sales tax on drinks biopackaging would help present economies of scale for what remains an embryonic industry.
• In addition, the beverage industry requires government-backed programmes to maximise the use of compostable plastic bottles, and ensure that the necessary infrastructure is put in place.
• Biopackaging does present a genuine opportunity for increased sustainability in drinks packaging. Yet, the beverage industry requires appropriate support and necessary systems to separate bioplastics from existing PET recycling and waste management processes.
• Separated bioplastic bottles would then need to be integrated into large scale commercial composting facilities.
• Bioplastics have made major in-roads in a range of application areas, from shopping bags through to bioplastic film. Without government incentives and support for the use of bioplastic bottles - a major new product development opportunity is at risk of being squandered.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Countries covered:

West Europe, United States, Japan