Weight Management Drinks 2007

Abstract

Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

• Adapt to change
• Be early to market
• Seize new growth opportunities

Zenith' s new topical market report on weight management drinks investigates this niche, functional beverage category and the many challenges it faces.

With much of the globe affected by rapidly increasing obesity rates, the market for weight management drinks is developing in line with the trend to ‘self-manage’ health.

Zenith' s Weight Management Drinks 2007 report provides full market totals by volume and value, five year forecasts and brand profiles. The report provides a full market commentary including: a summary of obesity issues, types of weight management drinks, a look at nutritional claims and obstacles that could impact the category' s future development.

Zenith' s 2007 Weight Management Drinks report covers:

• Weight management drinks volume sales in million litres, 2004-2011 (US, West Europe, Japan)
• Weight management drinks market value in million Euros, 2004-2011 (US, West Europe, Japan)
• Global estimates of prevalence of obesity, overweight and mean body mass index (BMI), 2005-15
• Country comparison of BMI/overweight/obesity prevalence (BMI ≥ 25 kg/m²)
• Obesity and disease
• What is being done about obesity?
• Pharmacology: anti obesity drugs, appetite suppressants, increased energy expenditure
• What are weight management drinks?
• Claims relating to weight management drinks: regulatory framework
• Regional overviews including new product development: US, West Europe, Japan
• Weight management ingredients
• Weight management drinks SWOT analysis
• Brand profiles

Weight management drinks are functional beverages that are formulated to actively encourage weight loss. Weight management drinks attribute their weight loss effect to a variety of mechanisms. These include increasing energy expenditure, inhibiting absorption/fat conversion, promoting satiety, regulating appetite and regulating body fluid balance.

Zenith' s 2007 Weight Management Drinks report is based on detailed research into the opportunities and threats facing the burgeoning weight management drinks market. Zenith' s outline findings are that:

• Weight management drinks are still niche even in the markets where the category is most advanced.
• Different regional markets are at different stages of development. A relatively small number of weight management drinks have been available for ten years or more; most have been introduced over the past five years and new product activity is high.
• The market for weight management drinks has in the last few years been characterised by double-digit growth rates, albeit from a low base.
• Out of the three regions, the established, yet innovative Japanese market claims the majority of volume sales with a 60% share.
• Combined volume sales across Japan, the United States and West Europe are projected to reach 1,135 million litres by 2011.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.