Abstract
Zenith' s fifth report on the expanding East Europe bottled water market is now
fully updated. The new 2007 report sets out comprehensive market and segment
totals alongside detailed rankings and analysis of the industry' s main
operators.
East Europe Bottled Water 2007 contains 120 pages of commentary, charts and
tables on the plain bottled water markets of Belarus, Bulgaria, Croatia, Czech
Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia,
Serbia, Slovakia, Slovenia and Ukraine. A concise executive summary and five
pages of overview commentary provide a synthesis of key indicators as well as
the main features and trends across the 15 national markets.
Zenith' s 2007 East Europe Bottled Water report includes:
- Detailed insight into East Europe market trends across 15 countries
- Full market commentary, covering consumption volume, leading countries,
rates of growth, still vs sparkling water, packaging formats, industry
structure and leading industry operators, and forecasts to 2011
In addition, comprehensive tables and charts explore, by country:
- Market value in million Euros, still water percentage share, small pack vs
water cooler formats, consumption per person, natural vs processed water,
packaging, top 30 national bottled water operators, top 10 East Europe bottled
water groups, and full forecasts to 2011
15 country specific report sections provide:
- Consumption, water types, packaging, industry structure and leading
companies alongside selected smaller local operators, and forecasts to 2011
East Europe' s plain bottled water market grew by 14.7% in 2006 to reach 11,932
million litres and a market value of Euros 4,473 million. Water for coolers
now represent 10% of the total volume, with the region' s installed base of
units generating 1.2 billion litres of bulk water in the year.
The East European bottled water market has made considerable gains since 2001,
growing by 70.8% in absolute volume terms. This represents compound annual
growth of 11.3% over the 2001 to 2006 period. Average bottled water
consumption per person has reached 37.8 litres - almost twice the level
reported in 2001.
Many East European countries have evolved well-established traditions for
drinking water, due to an availability of mineral and curative sparkling
waters. A rising awareness of bottled water' s health benefits through
‘hydration-on-go’, alongside poor tap water quality in certain
markets, have ensured that the bottled water industry continues to build scale.
International players continue to make the market more competitive. The top
four bottled water multinationals - Coca-Cola, Danone, Nestlé and
PepsiCo - are building their stake in East European bottled water. Meanwhile,
accession to the EU opens up many opportunities and local operators are
spreading their influence across Europe.
Indeed, a number of local players have steadily built scale in recent years -
presenting a challenge to the international bottled water groups. Example
local players include: Karlovarske MV of the Czech Republic, IDS Group
(Ukraine), Romaqua Group (Romania), Jamnica (Croatia), Knjaz Milos (Serbia),
European Drinks (Romania) and Ustronianka (Poland).
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Zenith' s East Europe Bottled Water 2007 report is broken down into 3 main
sections:
- 1. East Europe market commentary provides in-depth analysis of trends in
such areas as industry structure, segment dynamics and forecasts.
- 2. Comprehensive tables and charts present consumption trends from 2001 to
2006, country rankings, market value, sparkling and still water consumption,
bottled vs bulk water, natural vs processed water, types of packaging, leading
companies, leading bottled water operator groups within the region and
forecasts of consumption to 2011.
- 3. 15 country profiles contain expert market interpretation, tables and
charts.
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