Abstract
Online data and market report: the industry standard for tracking global soft
drinks trends.
About the report
Report purchasers receive a 12-month subscription to global soft drinks market
updates. Together, the report and 12-month access to www.globaldrinks.com
provide a wealth of regular insights into global soft drink consumption
patterns.
Utilising the website at globaldrinks.com, purchasers of the Global Soft
Drinks 2007 report are able to manipulate information according to need. Users
of the website can perform global, regional and country level queries to
determine the fastest growing, largest, slowest and smallest markets.
Information in the online database at globaldrinks.com is also updated
regularly to provide users with the latest snapshot on global developments.
The Global Soft Drinks 2007 report presents data broken down to 5 sectors
exploring 7 world regions and 75 countries across 11 years, and is comprised
of 2 main sections:
1. Historic market analysis - a full market commentary provides in-depth
analysis of trends covering regional dynamics, global rankings, analysis of
the fastest growing areas and major global developments. Information is
presented at a range of levels, by country, region and segment represented as
consumption in million litres, consumption per person in litres, and
percentage change.
2. Forecast market analysis - expert analysis provides the best available
projection of market growth. As with the historic market analysis -
information is presented at a range of levels, by country, region and segment
represented as consumption in million litres, consumption per person in
litres, and percentage change.
About the market
Soft drinks worldwide continue to forge new growth opportunities. The five
soft drinks categories covered by Zenith' s fully updated 2007 report - bottled
water, carbonates, dilutables/concentrates, fruit juice/nectars, and still
drinks - have had mixed fortunes across the globe. However, as a combined
category, soft drinks overall do remain a sustainable growth proposition,
achieving 5% volume growth to reach 512 billion litres in 2006. This
translated into global soft drinks consumption of 80 litres per person.
Globally, bottled water continued to be the fastest growing soft drinks sector
- up 8% in 2006, with the fundamental values of quality, purity, availability
and everyday hydration remaining strong. Still drinks, those non-carbonated
beverages with less than 25% juice content, also continued to record good
volume increases, with consumption rising by 6% in 2006. This growth has been
sustained by the emergence of new functional juice-based beverages and through
the steady performance of sports drinks. Meanwhile, fruit juice/nectars grew
3%, followed by carbonates on 2.4%, a slight increase on 2005 levels and
dilutables achieving 1.4 % growth.
Economic obstacles and climate fluctuations will, of course, present numerous
challenges, but the outlook for global soft drinks is as strong today as it
has ever been.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
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