Omega-3 Drinks 2008

Abstract

Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

• Adapt to change
• Be early to market
• Seize new growth opportunities

Zenith' s new topical market report on omega-3 drinks investigates this new and evolving functional drinks category. Omega-3 Drinks 2008 provides full market totals by volume and value, company profiles, 5 year forecasts; plus a look at proven health benefits, nutritional claims, types of omega-3 and other issues surrounding this diverse area.

Zenith' s 2007 Omega-3 Drinks report covers:

• Omega-3 drinks volume sales in million litres, 2004-11
• Omega-3 drinks consumption per person in litres, 2004-11
• Omega-3 drinks regional volume shares
• Analysis of market drivers
• Omega-3 drinks market value and value share by region, 2006-11
• Omega-3 sources, benefits and interactions with omega-6
• Appeal of omega-3 enriched beverages
• Gender and age group appeal for omega-3
• Health and nutrition claim regulations in West Europe, North America and Japan
• Omega-3 drinks SWOT analysis
• Profiles of leading omega-3 ingredients suppliers
• Omega-3 drinks brand profiles

Zenith' s 2008 Omega-3 report is based on detailed research into the opportunities and challenges facing the burgeoning omega-3 drinks market. Zenith' s outline findings are that:

• The overall market is underpinned by a strong juice tradition and an established enriched juice culture in the United States.
• Alongside this, omega-3 has an increasing penetration of a solid dairy market in Asia/Australasia.
• Thanks to the abundance of scientific research, the usage of omega-3 - an essential health component with benefits at every life stage - looks set to expand further.
• The main markets for omega-3 beverage fortification are the more established markets of North America and West Europe, where the concept has been around for five to ten years.
• These two regions experienced the strongest growth during 2006 and are forecast to demonstrate the strongest growth through to 2011.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.