Omega-3 Drinks 2008

Table of Contents

• Brief definition
• Executive summary
  • Market growth
  • Proven health benefits
  • Advances in food science and technology
  • Research - industry - government - consumer body cooperation
• Introduction
  • Report scope
  • The omega-3 drinks concept
  • Data
• Market analysis
  • Figure 1 - Omega-3 drinks volume sales in million litres, 2004-11
  • Figure 2 - Omega-3 drinks regional volume shares, 2006
  • Figure 3 - Omega-3 drinks drivers, 2006
  • Figure 4 - Omega-3 drinks market value and value share by region, 2006
  • Figure 5 - Omega-3 drinks per person consumption, 2004-11
  • Figure 6 - Omega-3 drinks volume growth, 2005-11
  • Figure 7 - Omega-3 drinks regional volume shares, 2011
• About omega-3
  • What is it?
  • What does it do?
    • Brain and other tissue health
    • Heart health and anti-inflammatory properties
    • Interactions with omega-6
• Where do we get it from?
  • Plants/vegetables
  • Fish
  • Fish oils, supplements and ingredients
• Why supplement or enrich foods with omega-3?
  • How much do we actually need?
  • We don' t get enough omega-3 in our daily diets
  • Not enough fish in the sea
• What' s the appeal of omega-3 enriched beverages?
  • Healthy, pleasant and convenient beverage choice
  • Suited to all genders throughout the lifecycle
    • Infancy and childhood
    • Teenagers
    • 20s and 30s
    • 40s and 50s
    • Senior years
  • Worldwide relevance
    • Asia
    • West Europe
• Industry challenges
  • Consumer concerns
    • Enabling informed decision-making
    • Ensuring product credibility and instilling confidence
  • Choosing the right omega-3 ingredient
    • Natural fish oils
    • Concentrated fish oils
    • Algal oils
    • Manufactured oils
  • Dried emulsions
  • Competition from other functional ingredients
• Functional drinks regulation
  • Europe
    • Product claims
    • Claims referring to rates or amounts of weight loss will be banned
    • The difference between nutrition claims and health claims
    • List of permitted health claims under Article 13
    • Advertising authorities
  • United States
    • What the term ‘health claims’ means
    • Qualified health claims
    • Nutrient content claims describe the level of a nutrient or dietary substance
    • Structure/function claims describe the role of a nutrient or dietary ingredient
  • Japan
    • Food with Health Claims (FHC)
    • FNFC
    • Food for Specified Health Use (FOSHU)
    • Qualified FOSHU
    • Reduction of disease risk FOSHU
  • China
  • New Zealand
• SWOT analysis
  • Strengths
  • Opportunities
  • Weaknesses
  • Threats
• Leading ingredient supplier profiles
• Denomega Nutritional Oils
• DSM Nutritional Products
• EPAX
• Martek Biosciences Corporation
• Ocean Nutrition Canada
• Leading brand profiles
• A. Lassonde Inc
• British Biologicals
• Candia
• Canton American Flower Lounge Livestock Company Limited (CAFL)
• Danone Canada
• Danone SA
• Fonterra Brands
• General Mills
• GlaxoSmithKline Consumer Healthcare India
• Glockengold
• Groupe Danone
• Lactalis
• Natrel
• Natural Fruit and Beverage Company
• Nestlé UK
• Omega Farms
• Parmalat
• PepsiCo
• Pfanner
• Puresource Inc
• Silk/WhiteWave Foods
• So Good International
• Sparky Superfoods
• Sweet Success Enterprises
• The Coca-Cola Company
• Wimm-Bill-Dann
• Appendix - symbols and abbreviations