West Europe Point of Use Coolers 2008

Abstract

Zenith' s seventh in-depth report on the West Europe Point of Use Coolers market has been fully updated for 2008.

Zenith' s report remains the only analysis available on European POU market trends. The new 2008 report sets out comprehensive market and segment totals, alongside detailed rankings and profiles of Europe' s industry' s operators.

The bottled water vs tap water debate has shaped the role of point of use (POU) machines in European hotels, restaurants and catering outlets. This is presenting opportunities for the traditionally office-based usage of mains-fed POU water coolers.

Zenith' s new and updated 2008 West Europe Point of Use report includes:

• Full European market commentary, covering volume, value, units, companies, groups, and forecasts to 2012
• POU cooler machines in place as at end December 2007
• POU' s share of the total West Europe cooler unit base (POU and bottled water cooler units combined)
• Estimated conversion rates of incumbent bottled water cooler accounts
• Leading distributors by country
• 16 detailed country sections addressing: market size, bottled water culture, bottled water cooler industry, POU industry structure, rented vs sold units, unit types, pricing structure, unit maintenance, main industry features and trends, forecasts to 2012

New for 2008:

• Analysis of environmental issues by country
• Focus on in-home POU opportunities by country
• Country economic statistics, with fuel prices by country
• Industry quotes, commenting on trends and dynamics by country
• Operator shares of POU installations and total cooler base (POU and bottled coolers combined)
• List of key acquisitions within West Europe' s POU industry
• Key market developments in 2007 and issues for the future
• Updated ranking of Europe' s leading distributors with classification of distributor types; e.g. direct distribution, indirect/trade distribution, manufacturer-distribution, bottled water cooler distributors and vending operators
• Fully revised Zenith assessment of pricing structures and overall POU market value
• Fully updated profiles on the industry' s top 180 POU distributors
• Plus, manufacturer profiles with details of available POU units and selected distributors for POU manufacturers active in Europe

The West European POU cooler industry once again managed to maintain a considerable rate of growth in 2007, up 23% overall. Also known as mains-fed coolers, POU systems purify and chill mains tap water. With installations predominantly in offices, the POU cooler market now presents a real challenge to the bottled water cooler industry establishment.

By providing demonstrable cost savings, particularly in high consumption accounts, POU water coolers have thus become a growth phenomenon. Indeed, the European POU industry has turned a corner, reaching a new level of development upon which significant opportunities can be born. An increasing number of companies are turning their attention to these opportunities. Zenith' s latest report tracks the POU activities of more than 300 distributors, with profiles on the top 180.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The 2008 West Europe Point of Use Coolers report now comprises 4 main sections:

• 1. A full West Europe market commentary provides a full and in-depth analysis of trends, covering: all segment dynamics and forecasts to 2012.
• 2. Comprehensive tables and charts interrogate the entire West European POU market in full.
• 3. 16 detailed country sections provide market commentary and tables, exploring the latest trends and the leading distributors. More than 180 company profiles contain full analysis of Europe' s leading operators.
• 4. Comprehensive manufacturer profiles. Manufacturers covered include: Bravilor Bonamat, Canaletas, CEM Industries, Champ Design, Clover, Cosmetal, Crystal Mountain, Dieau-Edafim, Ebac, EsCoWa, Grünbeck, IMI-Cornelius, Ionox, Italbedis, Kosmologik Industries, Mistral, Oasis, PHSI, Samsung/Apuro, Selector, Seone, Tana Water, Vivreau, Waterlogic International… and many more.