Abstract
Introduction
This report on the Central America Contact Center market complements the
Zagada Institute's earlier published Caribbean Call Center Report and
evaluates the advantages of Central America in relationship to the Dominican
Republic, Mexico and Argentina in the nearshore, and India and the Philippines
in the offshore markets. Site location costs and vendor capabilities are
evaluated from the backdrop of telecommunication, political and bilingual
agent education preparedness. The key challenges facing the Central America
call center industry are outlined and gives U.S. and international companies a
key sourcing and executive briefing document on the region.
Scope
Provides a categorization of the region into three growth segments - Maturing
(Panama, Costa Rica), Contending (El Salvador, Guatemala) and Emerging
(Nicaragua, Honduras, Belize) from a quality provisioning perspective. Sizes
the contact center market by number of domestic and internationally focused
agent positions and operators in Central America from 2006 to 2007. Offers
strategic recommendations to firms and outsourcers on how to capitalize on the
Central America marketplace through the SphaeroAlliance.
Highlights
- Central America domestic and internationally focused agents positions
total in excess of 21,000 and will increase to 40,000 by the end of 2007.
- Overall annual growth in agent positions will increase by an average of
38% over the next 24 - month period.
- Key challenges facing the Central America Nearshore market include
competition from neighboring nearshore markets, increasing bilingual agent
density provision, and the need to increase economic growth rates.
Key reasons to Purchase report
- Gain a full understanding of the key drivers and challenges defining the
Central America call center nearshore market.
- Identify the strengths and long-term prospects of each country in the
Central America nearshore market.
- Develop a Central America entry strategy by understanding the advantages
and challenges of each country as a nearshore outsourcing destination suited
to your needs.
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