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Youth Market Research

 

Global Information, Inc. offers market intelligence on every topic in the Youth Market, including, but not limited to: Young Adults; Young People; Teen; Tween; Teenager.

We offer market research, industry forecasts, and business analysis in the Youth Market as well as other vertical industries. GII sells reports, databases, newsletters and annual information services that provide the latest market data, such as industry forecasts, projections, trends, market shares, research and development, sales and marketing strategies, and competitive analysis. The easiest way to find out if we have the information you need is to contact us right now. We are open 24 hours a day, 5 days a week with multiple language support. Please see our Contact page to see which office is open right now.

 

Reports

UK Women Online
Published : 2008/04
The UK Women Online report analyzes what the rise of female users means for online merchants and content providers. Young women ages 18 to 34 are leading the charge. Although they make up 21.3% of the UK female population in 2008, they account for 35% ...

Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth
Published : 2008/01
Based on interviews with the Chinese youth demographic, Google continues to struggle with lower user awareness, compared to Chinese search engine Baidu. These findings are contained in consulting firm Pearl Research' s new report Baidu vs. Google: A Study ...

Marketing to Kids and Tweens - US - January 2008
Published : 2008/01
With $51 billion in spending power, children and tweens represent an important and lucrative demographic, offering companies an opportunity to build life-long brand loyalty. Children' s and tweens' tastes, however, are notoriously fickle. ...

The U.S. Men's Market: Young Shoppers, Never-Marrieds, Modern vs. Traditional Men and More
Published : 2007/11
This new Packaged Facts report provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men in America. ...

Facebook Platform
Published : 2007/10
The first part of this report explains what Facebook Platform is and what it offers to developers, service providers and brands. Particular attention is paid to the platform' s role as a new, super-efficient distribution channel for digital content and se ...

The Phoenix Generation: Insights into China's Youth
Published : 2007/10
The study identifies emerging trends, attitudinal shifts and what' s hot in games, Internet, entertainment, technology, fashion, and consumer products. ...

Kids in China 2007:CHILDREN CONSUMERS & LIFESTYLE TRENDS
Published : 2007/09
This report covers consumer behaviour amongst children (aged 0-14) in China, with regard to parental care and relationships, parental consumer influence, eating habits, media awareness, how they play, their living and learning environment. ...

College Students Online:A Parallel Life on Social Networks
Published : 2007/08
The College Students Online report looks into the future of the Internet by analyzing what US collegians are doing online today. ...

Teen Leisure: Getting Older Younger - UK - July 2007
Published : 2007/07
Starting with an overview of social and demographic trends affecting the market, Mintel uses consumer research to establish teens' views on a range of subjects. ...

Babies' and Children's Toiletries - UK - June 2007
Published : 2007/06
This report provides UK Babies' & Children's Toiletries Market Research, Trends, Analysis. ...

The Teens Market in the U.S.
Published : 2007/06
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. ...

Marketing to High-income Women - US - May 2007
Published : 2007/05
This report examines the attitudes, behaviors and spending habits of high-income women, a group that continues to gain influence over many lifestyle and purchase decisions. ...

Singles in the U.S.: The New Nuclear Family
Published : 2007/05
This report examines single adults from a demographic point of view-looking at how many singles are in each generation; segmenting them by gender, race, and sexual orientation; comparing single parents with those whofve never had children; and how theyf ...

College Publishing Market Forecast 2007-2008
Published : 2007/04
An all new edition of the leading and most-trusted source of market intelligence in the highly competitive $4+ billion college publishing industry -- College Publishing Market Forecast 2007-2008. ...

U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis
Published : 2007/04
This document is about U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Advanced Analysis ...

U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Regional and Prepaid Results
Published : 2007/04
This document is about U.S. Wireless Teen and Adult Consumer Entertainment Survey, 3Q06: Regional and Prepaid Results ...

Attitudes and Behavior of Males 18-24 - US - March 2007
Published : 2007/03
This report provides US Males Attitudes & Behavior Market Research, Trends, Analysis. ...

Plus Size, Teens and Women - US - February 2007
Published : 2007/02
Purchases in the plus size teens' and women' s market are largely driven by the expanding size of the average American woman, accompanied by a desire to look as stylish as those wearing regular-sized clothing. The market encompasses plus-sized clothing so ...

Spending Power of Baby Boomers - US - February 2007
Published : 2007/02
This report looks at the Baby Boomer generation as a large but underserved group that continues to redefine the attitudes and spending habits of aging consumers. This report analyzes information found in the Simmons National Consumer Survey, as well as pr ...

UK Childrenswear Retailers 2006
Published : 2007/01
Verdict Research: With market growth of just 1.9% in 2006, the childrenswear market continues to underperform the total clothing market. More clothing specialists have entered the childrenswear market, and with grocers increasing the clothing space devote ...

Contactless Technology: Focus on Younger Consumers to Grow Adoption and Acceptance
Published : 2006/12
This report includes data-backed insight into the competitive challenges facing card issuers and payment networks, and in turn the opportunities for wireless carriers and other players regarding contactless technology implementations. Momentum for contact ...

Marketing To Kids: How To Be Effective And Responsible
Published : 2006/12
In 2005, European Children consumed over 8% more confectionery, ice cream and savory snacks per capita relative to the population average. US Children followed similar patterns - over consuming by 19.5% per capita in confectionary markets compared to the ...

Targeting Profitable Consumer Trends In Brazil, Russia, India and China
Published : 2006/12
This report provides Brazil, Russia, India & China Targeting Profitable Consumer Matket Research, Trends, Analysis. ...

Attitudes of 18-24s Towards Consumer Electronics - US - November 2006
Published : 2006/11
This report aims to provide a topical examination of the role of consumer electronics in the lives of young adults, reviewing the attitudes of 18- to 24-year-olds toward consumer electronics and comparing them to those of older consumers. ...

Soap, Bath and Shower Products - UK - November 2006
Published : 2006/11
This report covers the UK retail market for soap, bath and shower products (including specific male, female and family products). ...

Spending Power of Young Adults - US - November 2006
Published : 2006/11
In this report, Mintel explores the demographics of young adults, their shopping and purchasing behavior, how they spend their leisure time, how they use the Internet, and how a wide range of major brands position and promote their products to young adult ...

Tweens and Teens Online: From Mario to MySpace
Published : 2006/11
Children between the ages of 8 and 14 - tweens and young teens - are a powerful demographic group. They control billions in purchasing power and make up 60% of Internet users under age 18, and as tweens become teens, their online activities change dramati ...

Keeping Young Adults Loyal in Alcoholic Drinks
Published : 2006/09
This report examines what influence changing societal contexts and evolving demographic complexity trends have on Young Adults drinks consumption and how needstates are changing as a result ...

Finances for Young People - Ireland - June 2006
Published : 2006/06
In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. ...

Marketing to Children Aged 11-14 - UK - June 2006
Published : 2006/06
This report provides the research about UK Children Aged 11-14 Market. ...

Edutainment Toys: Not Just Child's Play, but a Potential Revenue Opportunity for the Semiconductor Industry
Published : 2006/05
What are edutainment toys and why is In-Stat covering this market? Edutainment toys are intended to educate children during play. ...

The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
Published : 2006/03
The report begins with a chapter establishing the size of the population of urban youth and analyzing various demographic characteristics such as income, education, and race and Hispanic origin. The report then highlights what makes hip-hop consumers diff ...

Tweens: A Force to be Reckoned With: Changing Consumption Habits of 8-12 year-olds to 2010
Published : 2006/01
This report provideds the analysis of Tween market. ...

The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
Published : 2005/08
The report allows marketers to key on the similarities and differences between kids approaching their late teens (15- to 17-year-olds) and young consumers entering adulthood (18- to 24-year-olds). ...

Consumer Demographics 2005 - Youth Consumers
Published : 2005/05
15-24 year olds generally have more time to shop than their older counterparts as many of them are students, ...

Tween & Teen Trends
Published : 2005/01
Market data providing the market value of all Teen and Tween food, drink and personal care spending, as well as the total number of occasions. ...

Teen Consumer - US - December 2004
Published : 2004/12
Teen profile,Family structure,Aspirations and self-awareness,Teen influence on family vacations, by gender and age, May 2003-April 2004,,,,, ...

Marketing Energy to Young Families
Published : 2004/05
One of the scope of this report is explanation of the importance of targeting young families - a way of tracking home movers, and a way of targeting a segment with growth potential. ...

Marketing to Children Aged 7-10 - UK - April 2004
Published : 2004/04
Recent Mintel reports dealing with children and families have included Family Lifestyles - UK, Special Report, 2003, which examined lifestyles and spending mainly from the perspective of parents, with a particular focus on purchase decision-making. ...

Targeting consumer segments in Asia-Pacific: Essential data on teenagers, young adults and senior consumers
Published : 2004/01
This report examines specific consumer segments. Such segments include tweenagers, teenagers and young adults, consumer who live alone and seniors. ...

Coolness and Consumer Packaged Goods 2003
Published : 2003/12
This report gives essential insight into what really constitutes "cool": how it applies to different age groups, what product attributes are required and what marketing messages and tactics are most effective. ...

Financial Services for Young Adults 2003
Published : 2003/10
Young adults are passing through a significant transition phase, which forces them to accept responsibility for their own lives and financial situation for perhaps the first time in their lives. ...

Teenage consumers - Understanding the teenage market segments
Published : 2003/10
Teenage marketing has been subject to a boom over the last few years. ...

Youth, Young Adults and the Wireless Market - US - October 2003
Published : 2003/10
This report answers questions such as: Which young consumers are paying their own wireless phone bills? In what ways have prepaid services affected the youth wireless market? How has entertainment become vital to the wireless industry? ...

The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds
Published : 2003/07
The report provides an in-depth demographic profile of the youth population and includes forecasts of the purchasing power of key segments of the youth market through 2007. ...

Young Adults' Consumption Behavior
Published : 2003/01
Young Adults (14 to 24 year olds) are one of the most hotly targeted consumer groups, but a plethora of research into these consumers has left CPG marketers with a myriad of competing views on how to segment and target this audience. Young Adults' Consump ...


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