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Online Ad Market Research Reports
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We offer market research, industry forecasts, and business analysis in the Online Ad Market as well as other vertical industries. GII sells reports, databases, newsletters and annual information services that provide the latest market data, such as industry forecasts, projections, trends, market shares, research and development, sales and marketing strategies, and competitive analysis. The easiest way to find out if we have the information you need is to contact us right now. We are open 24 hours a day, 5 days a week with multiple language support. Please see our Contact page to see which office is open right now.
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| Marketing to the Online Video Audience |
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| Table of Contents Published: 2009/10 Published by: eMarketer |
| Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more accustomed to online marketing. ... |
| PR Firms |
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| Table of Contents Published: 2009/10 Published by: Global Industry Analysts, Inc. |
| The global outlook series on PR Firms provides a collection of market briefs, concise summaries and statistical anecdotes of research findings. The report offers a rudimentary overview of the industry with an on-the-fly focus on high-tech PR firms, and de ... |
| Addressable, Interactive TV Advertising in the U.S. |
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| Table of Contents Published: 2009/10 Published by: Parks Associates |
| This report highlights the major advanced TV advertising industry players and examines the key business and technology drivers shaping the advanced television services segment. In addition, the report studies the existing business models and discusses how ... |
| Mobile Advertising and Marketing: Change Is in the Air |
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| Table of Contents Published: 2009/09 Published by: eMarketer |
| Mobile has long represented little more than a rounding error in most advertising and marketing budgets, despite the burgeoning number of mobile users and their increasingly sophisticated devices and usage patterns.
As with online advertising, dollars ... |
| Social Network Ad Spending: A Brighter Outlook Next Year |
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| Table of Contents Published: 2009/07 Published by: eMarketer |
| The Social Network Ad Spending report asks - and answers - the critical question: Is the experimental phase of social network marketing drawing to an end? Paid online social network advertising is expected to fall 3% this year, as a result of the poor eco ... |
| UK Online Advertising: Spending and Trends |
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| Table of Contents Published: 2009/07 Published by: eMarketer |
| UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year 3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending.
The ... |
| Hispanics Online: Young, Mobile and Bilingual |
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| Table of Contents Published: 2009/06 Published by: eMarketer |
| The US Hispanic Internet population is growing - in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.
The Hispanics Online ... |
| Italy and Spain Online: Young, Affluent Users Dominate |
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| Table of Contents Published: 2009/06 Published by: eMarketer |
| eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.
The Italy and Spain Online report looks at why these two European economi ... |
| Online Advertising - Global Market 2009-2012 |
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| Table of Contents Published: 2009/06 Published by: IDATE |
| This report provides a thorough analysis of the online advertising market that is currently changing shape - exploring the techniques being used and the main approaches being taken to advertising on the Web, along with an examination of the positioning of ... |
| New dynamics in digital advertising |
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| Table of Contents Published: 2009/05 Published by: Ovum, Ltd. |
| The digital advertising industry is changing fast, sending reverberations down the length of the value chain. With consumers taking greater control of their viewing, companies are re-evaluating their digital media assets and finding new ways of engaging. ... |
| Online Shopping - US - May 2009 |
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| Table of Contents Published: 2009/05 Published by: Mintel International Group Ltd, |
| Total sales generated by e-commerce have grown explosively over the last five years. Though economic growth has been flattened by the recession, online retail still shows more signs of life during recession than consumer retail as a whole. ... |
| Global Online Advertising Industry: An Analysis |
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| Table of Contents Published: 2009/05 Published by: Koncept Analytics |
| In terms of online Ad spending by geography, UK, Netherlands and the pan-European sector lead the market but in terms of internet Ad budget allocation France, Germany, Spain and Italy have a strong presence. United States is the most developed market for ... |
| In-Game Advertsing: Market assessment and forecasts to 2014 |
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| Table of Contents Published: 2009/05 Published by: Screen Digest Ltd. |
| This report analyses the emerging in-game advertising sector. It includes analysis of the dynamic games advertising value chain, in-depth profiles of the major games advertising operators, forecasts brand spending and reveals the results of a survey of Gr ... |
| Kids and Teens: Growing Up Virtual |
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| Table of Contents Published: 2009/05 Published by: eMarketer |
| The number of child and teen virtual world users in the US is expected to rise nearly 60% between 2009 and 2013, driven by increasing usage among children and a continued investment by major marketer and media companies to develop virtual environments the ... |
| Global Digital Media - Advertising and Marketing |
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| Table of Contents Published: 2009/05 Published by: Paul Budde Communication Pty Ltd. |
| This annual report offers a wealth of information on the worldwide development of advertising and marketing in the digital era. It includes information on both online and mobile advertising and offers analyses, statistics, forecasts and trends. It provide ... |
| Getting and Keeping Customers: Search and E-Mail Tactics |
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| Table of Contents Published: 2009/05 Published by: eMarketer |
| The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online than in traditional media.
T ... |
| Mobile Advertising: Analysis & Forecasts |
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| Table of Contents Published: 2009/05 Published by: Parks Associates |
| This report examines the current mobile advertising market specific to advertisements delivered via cell phone. The report provides a market overview, highlights the major players, and details mobile ad types, placement, and costs while providing mobile a ... |
| US Advertising Spending: The New Reality |
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| Table of Contents Published: 2009/04 Published by: eMarketer |
| The Internet' s share of total media ad spending is rising by at least 1 percentage point every year - for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.
The US Ad Spending report analyzes the shifts in ... |
| Mobile Advertising and Usage |
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| Table of Contents Published: 2009/04 Published by: eMarketer |
| As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile.
The Mobile Advertising and Usage report analyzes the ... |
| Mobile advertising players: ones to watch |
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| Table of Contents Published: 2009/03 Published by: Ovum, Ltd. |
| The economic crisis gives us a timely opportunity to look at the current state of mobile advertising - particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle. ... |
| Advertising via the Mobile Channel |
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| Table of Contents Published: 2009/03 Published by: Mobile Market Development Ltd |
| This report explores the different roles MNOs need to fulfil and the strategies leading operators have deployed to successfully exploit the potential for mobile advertising to generate new revenues without compromising relationships with the customer thro ... |
| Australia - Digital Economy - E-Commerce and Advertising |
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| Table of Contents Published: 2009/03 Published by: Paul Budde Communication Pty Ltd. |
| This annual report offers a wealth of information on the trends and developments taking place in the worldwide m-commerce and c-commerce sectors. The report provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payme ... |
| Social Networking Worldwide: Ad Spending and Usage |
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| Table of Contents Published: 2009/03 Published by: eMarketer |
| Social network ad spending is taking a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models. Even so, eMarketer estimates that marketers will spend $2.4 billion to advertise on social networks worldwide in 2009, ... |
| Search Marketing Trends: Back to Basics |
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| Table of Contents Published: 2009/02 Published by: eMarketer |
| As the recession forces many customers to buy less- and be pickier about what they do buy- search is becoming ever more important to marketers. It is the best customer acquisition tool online. The Search Marketing Trends report analyzes the factors
Th ... |
| Retail E-Mail: Online Marketing Strategies |
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| Table of Contents Published: 2009/02 Published by: eMarketer |
| While the economic crisis is forcing retailers to cut back on many marketing initiatives, e-mail marketing budgets are relatively unscathed. Due to its comparative low cost, high ROI and focus on customer retention, e-mail marketing is a recession-ready a ... |
| Australian Mobile Advertising Market Assessment, 2008 |
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| Table of Contents Published: 2009/02 Published by: Telsyte |
| While commercial promotions through the use of mobile phones have existed for more than half a decade, the promise of true mobile advertising has only begun to materialise in the past year. It is attracting a large amount of industry attention because, fo ... |
| Analyzing Destination Marketing Online |
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| Table of Contents Published: 2009/01 Published by: Aruvians Rsearch |
| Aruvian Research presents a research report - Analyzing Destination Marketing Online - which looks at this growing industry up-close. The report first discusses all the basics about online marketing in the first sections, building the scenario for the int ... |
| Advanced Video Advertising Report |
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| Table of Contents Published: 2009/01 Published by: Multimedia Research Group, Inc. |
| By focusing on the six dominant types of interactive video ads, the analysis provides IPIV and Cable Operators and national and regional advertisers a context for creating a roadmap for implementing advanced advertising. It explains, for example, how much ... |
| Search Ad Spending: Reactions to a Recession |
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| Table of Contents Published: 2009/01 Published by: eMarketer |
| Despite the hyperbole, search is not recession-proof. Economic turmoil is shrinking the growth of all advertising spending, including search. Search is still growing, of course, it is simply not growing as quickly as in previous years.
The Search Ad S ... |
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| Digital Video Advertising |
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| Table of Contents Issues / Year: 3 Published by: Wireless World Forum |
| This report examines issues surrounding advertising on online and mobile video services, recommends advertising models and forecasts new trends in consumer behaviour. ... |
| eMarketer Total Access Subscription |
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| Published by: eMarketer |
| The sheer volume of data covering online marketing makes it almost impossible to find the information you need. ... |
| Mobile Content & Applications Intelligence Centre |
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| Published by: Informa Telecoms & Media |
| The Mobile Content & Applications Intelligence Centre covers all non-voice services available that can be accessed on mobile handsets. Traditionally these services have been offered by mobile operators, but increasingly Internet and entertainment companie ... |
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